About Janet and George – How it started

`Nothing we can do can change the past, but everything we do changes the future.’

JANET + GEORGE is an online fashion platform founded by Linda Nuamah. The platform was born from her passion for fashion, and her aspiration to bring contemporary luxury African designs to the global stage.

JANET + GEORGE aims to advance the narrative of the African fashion industry by collaborating with the multifaceted talents behind the billion-dollar industry. We present to the world the elegance and allure of African creativity which is deeply embedded in the culture and collections of our African designers.

JANET + GEORGE showcases inspirational African designer fashion pieces, that have been exclusively sourced and made on the African continent. Each piece is handmade by African fashion designers and artisans, telling a compelling story about the African heritage. We promote the rich history and culture of the African continent, impacting designers, our customers and the community we serve.

About Us

JANET + GEORGE is a London based online fashion platform to discover, shop and support African fashion from new and emerging designers from Africa. We partner with the best African designer fashion brands to bring you the best selection of high quality, African inspired fashion pieces, sourced and made in Africa.

Our Mission

At JANET + GEORGE, we are shining light on African designers, African fashion, African culture and African beauty. We are unapologetic in our vision and approach. Our mission is to enable the world to experience African luxury fashion, made and sourced on the continent. We are dedicated to changing the perception of African fashion. Read more about our African Designer Programme

Made in Africa

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Discover, shop and support African fashion designer brands here at JANET + GEORGE now.