About Janet and George – How it started

`Nothing we can do can change the past, but everything we do changes the future.’

Janet + George  is an online fashion platform founded by Linda Nuamah in 2012. Linda Nuamah is a Dutch talent acquisition manager, creative director and entrepreneur who has been the director of London based Janet + George since its official registration in September 2016. 

Linda founded her first company in 2008, out of the desire to work in the fashion industry. She decided to make use of her talent sourcing experience, and launched an international fashion recruitment agency in Rotterdam. She quickly gained attention from the industry and was contracted to work for TJX Companies in an international talent sourcing position. During this period, she became fascinated with ecommerce and emerging designers. She slowly started to conceptualise the idea for Janet + George. After gaining more experience working for other fashion companies, such as Kering, New Look and Pentland Brands, she decided to dedicate her full attention to her passion for Janet + George, which had grown into the vision of bringing contemporary African designer fashion to the global stage. 

Janet + George aims to advance the narrative of the African fashion industry by collaborating with the multifaceted talents behind the billion-dollar industry. We present to the world the elegance and creativity of African fashion which is deeply embedded in the culture and collections of our African designers.

Janet + George showcases curated African designer pieces, that have been exclusively sourced and made on the African continent. Each piece is handmade by African fashion designers and artisans, telling a compelling story about the African heritage. We promote the rich history and culture of the African continent, impacting designers, our customers and the community we serve.

Linda Nuamah in Free the Youth T-Shirt
Linda Nuamah in Free the Youth T-Shirt
Sylvia Owori Printed Maxi Skirt
Sylvia Owori Printed Maxi Skirt

About Us

Janet + George is a London based online fashion store to shop African designer fashion, beauty and home decor products from new and emerging designers from Africa. We travel around the continent to source  and hand-pick the best products from African designer brands and artisans. We bring to you the best selection of high quality, handmade, contemporary fashion pieces, beauty and home decor products sourced and made in Africa. Also explore our FAQs.

Our Mission

We are shining light on African designers, African fashion, African culture and African beauty. We are unapologetic in our vision and approach. Our mission is to enable the world to experience African designer fashion, made and sourced on the continent. We are dedicated to changing the perception of African fashion. Read more about our African Designer Programme

Maasai Bomber Jacket-Zoom by Sylvia Owori
Maasai Bomber Jacket by Sylvia Owori
Kente Gentlemen Hibiscus Double Breasted Blazer-Side
Hibiscus Double Breasted Blazer by Kente Gentlemen

Made in Africa

#madeinghana #madeinnigeria #madeinsouthafrica #madeinethiopia #madeinkenya #madeincotedivoire #madeinsenegal #madeintogo #madeinbenin #madeinmauritius #madeincongo #madeintanzania #madeincapeverde #madeinmadagascar #madeincameroon #madeingambia #madeinseychelles #madeinmali #madeinzimbabwe #madeinuganda #madeinsudan #madeinnamibia #madeingabon #madeinmozambique #madeinsomalia #madeinangola #madeineritrea #madeinrwanda #madeinburkinafaso #madeinzambia #madeinguinea #madeinbotswana #madeinchad #madeinmalawi #madeinsouthsudan #madeinniger #madeinmauritania #madeindjibouti #madeinliberia #madeinburundi #madeinsierraleone #madeinlesotho #madeincentralafricanrepublic #madeinswaziland #madeinequatorialguinea #madeinafrica

Discover, shop and support African fashion designer brands here at Janet + George.