How It Started

JANET + GEORGE is an online fashion platform founded by Linda Nuamah. Linda wants to use her passion for fashion to influence change in Africa and the Diaspora. 

Around the world, marginalised groups have been adversely affected by the exploitation of the resources of their ancestral lands. One of these groups is the whole continent of Africa. Despite being the richest continent in terms of natural resources and diverse culture, Africa remains the poorest in the world. Tired of reading about people surviving on less than one dollar per day, corruption, malnutrition, famine and people dying in an attempt to escape poverty, Linda  decided to help do something about the situation.

After a trip to her native Ghana, Linda experienced Africa first hand for what it is; a beautiful and diverse continent with an abundance of natural resources, inhabited by beautiful people with kind and forgiving hearts, never ending creativity and resourcefulness, who are always hoping and working towards a better tomorrow.

`Nothing we can do can change the past, but everything we do changes the future.’

With this in mind, Linda decided to change the narrative by transforming JANET + GEORGE to cater to African fashion designers on the continent and in the diaspora by providing an online platform which allows them to reach a global audience in an effort to alleviate Africa out of poverty through fashion.

About Us

JANET + GEORGE, based in London, is the online fashion platform to discover, shop and support African fashion from new and emerging African designers from Africa and the diaspora. We partner with the best African designer labels to bring you the best selection of high quality, Africa inspired fashion brands, made in Africa and sourced on the continent.

Our Mission

At JANET + GEORGE, we are shining light on African designers, African fashion, African culture and African beauty. We are unapologetic in our vision and approach. Our mission is to empower African fashion designers from Africa and the diaspora with an online platform to reach the global market. We are dedicated to changing the perception and narrative of the talents of the African. We empower African fashion brands to generate higher revenues by catering to a global audience, creating sustainable jobs in Africa, and scaling their business for future generations. Read more about our African Designers Programme. Also read more about our Designers or Shop Now

Made in Africa

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Discover, shop and support African fashion designer brands here at JANET + GEORGE. Shop directly from our designers now.