How It Started
JANET + GEORGE is an online fashion platform founded by Linda Nuamah. Linda wants to use her passion for fashion to influence change in Africa and the Diaspora.
Around the world, marginalised groups have been adversely affected by the exploitation of the resources of their ancestral lands. One of these groups is the whole continent of Africa. Despite being the richest continent in terms of natural resources and diverse culture, Africa remains the poorest in the world. Tired of reading about people surviving on less than one dollar per day, corruption, malnutrition, famine and people dying in an attempt to escape poverty, Linda decided to help do something about the situation.
After a trip to her native Ghana, Linda experienced Africa first hand for what it is; a beautiful and diverse continent with an abundance of natural resources, inhabited by beautiful people with kind and forgiving hearts, never ending creativity and resourcefulness, who are always hoping and working towards a better tomorrow.
`Nothing we can do can change the past, but everything we do changes the future.’
With this in mind, Linda decided to change the narrative by transforming JANET + GEORGE to cater to African fashion designers on the continent and in the diaspora by providing an online platform which allows them to reach a global audience in an effort to alleviate Africa out of poverty through fashion.