Africa is not a country by Innocente Messy

Africa is not a country, is the concept behind emerging Congolese born fashion designer, Innocente Messy. The much anticipated SS17 collection ‘Africa is not a country’ is the second collection of Innocente Messy’s namesake label.

Innocente Messy is a rising African fashion designer based in the UK. She was born in Congo, but became a refugee at a turbulent time in Congo, and had to seek asylum in the UK. Despite all the challenges she faced as a refugee, Innocente Messy managed to obtain a fashion degree from the London College of Fashion. Fashion has always been in her blood. Her mother was a seamstress. So, naturally when she came to the UK, it was more than evident to her to follow her true calling. The Innocente Messy namesake label was launched in 2015 with the debut of her highly praised first collection ‘Modaly’.

While celebrating Africa and all her components, the ‘Africa is not a country’ SS17 collection takes a powerful stand of unity. The collection is meant to playfully remind the world that Africa is a continent. To exemplify Africa has 54 countries, over 3000 tribes, 2000 languages, cultures and traditions. It’s the second largest continent after Asia. Innocente Messy explores the meaning in a fun and sporty way. Africa is not a country is digitally designed and printed with 54 of Africa’s flags, in addition to the look of the African continent. The designer used the colours black, red, green and white to exhibit the youthfulness of the old continent. The collection consist of oversize funky T-shirt dresses, puffy pleat mini skirts, 1990s Hip Hop sweatshirts, bomber jackets, and sequin jackets.


Africa is not country strikes the right balance between TLC and Rihanna. Sporty yet feminine. Edgy and yet chic. The SS17 collection is handmade by Innocente Messy.

You can soon pre-order the ‘Africa is not a country’ collection here at JANET + GEORGE. All?designs are made-to-order. Please, allow two weeks for production.

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