OUR MISSION

JANET + GEORGE works with African designers to promote local fashion talent, encourage manufacturing with African artisans and support the development of regional export.

The JANET + GEORGE African Designer programme will help put Africa on the global fashion map and showcase the creativity and talent of African designers. We encourage African designers to produce locally with African artisans and stimulate job creation on the continent.

We are fundraising to build a production centre in Assin Fosu, a small town in the Central region of Ghana, where quality clothing, shoes, accessories and homewares can be produced by designers, artisans and local staff. The African designers selected by JANET + GEORGE for the programme, will receive a small financial aid to start their first collection, and hire staff.

Throughout the programme, the JANET + GEORGE team will provide mentoring, guidance and support to the selected African designers. The collections will be showcased on the JANET + GEORGE platform, and made available for sale in the global market.

JANET + GEORGE is built on the idea of helping fashion design talents emerge. Our main goal of existence is to end poverty in Africa through job creation. If we can achieve this through fashion, why not! Africans are part of the global community, and right now, they need our help.

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