In this week’s edition of ‘Designer of the week’ JANET + GEORGE is going back to the origin, the country where the unification of Janet and George started, the beautiful country of Ghana. Ghana’s fashion scene has slowly been rising, and one of the emerging brands we want to highlight this week is Hazza.
Designer Hassan Alfaziz Iddrisu
Hassan Alfaziz Iddrisu is the designer and founder of Hazza. He was raised in Kumasi, Ghana, but moved to Accra to study business management. During his studies, he turned to his passion for fashion in 2013 by reconstructing vintage jeans and T-shirts into new pieces. After perfecting his skills, Hassan Alfaziz Iddrisu developed his own hand dyed fabrics and signature silhouettes for men ad women. In 2015 he showcased his designs at Ghana Fashion & Design Week, which earned him a feature in Vogue Italia.
Living and working in the ever evolving cosmopolitan city of Accra, has its own challenges. “There are so many upcoming talents here, but support for African fashion designers remains low. So, I dream big, and my vision is to sell to the diaspora. Hazza is made in Africa, and destined for the world.”
Afrafradom Spring Summer 2019
Haza unveiled its SS19 collection themed ‘Afrafradom’ which translates to ‘mixed’ in the Akan language, Twi. However, Hazza’s creative director has given a different meaning to the word. In the context of the SS19 collection the message the designer wants to convey is ‘Unity’.
Hassan Alfaziz Iddrisu honours his rich heritage by giving homage to the legendary Fante warriors, and the Asafo flags which are a visual representation of the military organisations in the Fante communities known as ‘Asafo’. The colourful, hand stitched and applique cotton flags feature bold insignia that expresses narratives of authority, wisdom and pride. In present day they are still used during traditional ceremonies. “The Afrafradom company preserves the memory of the Asafo’s role as the protectors and defenders of the Fante culture, and enacts their protective role by keeping their values alive and in check.” With that in mind, Hassan Alfaziz Iddrisu hopes to continue their powerful storytelling with his collection. “Our generations are the ones who now must fight for our own traditions.”
The Afrafradom SS19 collection by Hazza was debuted at South African Menswear Week in Cape Town. The lookbook was also shot in Cape Town, exhibiting the mixed and colourful heritage of South Africa. The collection is handmade in an environmentally friendly manner. Tailored trousers accompany screen printed and embellished graphic print shirts and tops.
Follow Hazza via Instagram.