Thebe Magugu is a contemporary African fashion brand based in Johannesburg, South Africa. It celebrates the African heritage and culture by creating Womenswear designs that adhere to the values of quality, novelty and culture. The eponymous label provides its customers with culturally rich, ready-to-wear clothing made in South Africa, telling a compelling story of the diverse South African heritage.
LVMH Prize 2019 Winner
Thebe Magugu is an accomplished African fashion designer. He is the first African to have won the prestigious LVMH Prize 2019, and the International Fashion Showcase by the British Fashion Council. His women’s clothing enhances the female shape with smart motifs, and lustrous progressive designs for the fashion forward woman.
“My goal is to create clothes that merge my South African heritage with contemporary shapes and proportions. I come from a very rich culture: there’s a lot of beadwork, a lot of craft. I want to merge these references with my global outlook. It’s a project that reflects a more authentic Africa, one that recognises that we are forward-looking, open to the world,” says the South African designer.
Read more about Thebe Magugu in the JANET + GEORGE top 10 African fashion designers to watch 2020.